16/11/09Site launch: Diamond Training Group

After a few weeks of intense development working in conjunction with the excellent marketing agency NewBrandGuru, we are pleased to announce the launch of the new Diamond Training Group web presence.

Having taken over the management of Diamond Training Group’s web presence from an SEO company we have taken great measures to ensure that positions aren’t lost in transitioning to the use of WordPress as a CMS. As you probably already know WordPress is an extremely capable and search engine optimised CMS out of the box but there are a great number of plugins and tweaks you can make to improve it further.

Without doubt the most challenging aspect of the SEO has been the fact that the new web presence is represented on an entirely new domain. The old but powerful domain name was inconsistent with the logo and branding and after a very lengthy meeting the decision was made to focus strongly on the new brand and domain name. On top of this domain change, Diamond Training Group also had two separate sites for their Tiling Courses and Plastering Courses. In moving domains we also decided to combine the 3 sites into one, and losing the keyword-rich domains that powered those sites may still prove to cause additional work with the SEO. There comes a point where you need to decide whether the user’s experience is more important than easy SEO, and thankfully we have on board a savvy and bold enough client to make that decision.

Anyway let us know what you think of the site, and if you spot anything we’ve missed do give us a shout. We hope you enjoy the design as much as we enjoyed doing it.

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